Geras on Integrity

Bob Geras, perhaps Chicago's most prolific angel investor, sent me an email with the following quote from his dad. I liked it and thought I'd pass it along:

"Money and success come and go. What's really important and lasting is your integrity, reputation and self respect. It's really very simple. Treat others the way you would like to be treated. Do business with integrity and be fair and reasonable to all. Validate everyone as human beings, no matter what  their station in life or how menial their jobs might be...and always try to look at matters from the other person's point of view before making any jugments or reacting to their actions."